To position India as a preferred global destination for sustainable and responsible tourism.


To increase the economic, social and environmental benefits to build a low carbon, inclusive and resilient tourism sector in India.

Strategic Pillars of National Strategy
for Sustainable Tourism

Travel for LiFE, a program under Mission LiFE, has been envisaged to create awareness about sustainable tourism and to nudge the tourists and tourism businesses to adopt sustainable practices synchronous with nature. The program aims to mainstream sustainability into tourism sector towards developing a sustainable, responsible and resilient tourism sector.

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Regional Workshop on Developing Sustainable & Responsible Tourist Destinations


Sustainable Tourism India YouTube LIVE Webinar


sustainable development goals

Tourism has been included as targets in Goals 8, 12 and 14 on inclusive and sustainable economic growth, sustainable consumption and production and the sustainable use of oceans and marine resources, respectively. Tourism, however, has the potential to contribute, directly or indirectly, to all of the sustainable development goals.


Shri Shripad Yesso Naik

Minister of State for Tourism

Shri G. Kishan Reddy

Minister of Tourism

Shri Ajay Bhatt

Minister of State for Tourism